Inaction is the death of any business. Without taking regular action every single day to grow your business, inaction will cause your business to become stagnant. Clients will disappear, your sales funnel will be empty, and your revenue will dip to zero in a heartbeat.
Let’s avoid this scenario! Here are five action tasks that will lead to increased income and business growth.
Email Your Customers Regularly
Contrary to popular belief, email marketing is NOT dead. Email is the easiest way to stay in touch with customers and prospects to let them know about your new offerings or to recommend an affiliate product which pays you a commission.
Focus on Customer Service
You will never please everyone but you may as well try your best. Inevitably customers will contact you with questions or refund requests so be prepared to answer these requests in a timely manner. Stick to your rules about refunds but never disregard or disrespect a customer. Negative online reviews are easier to find than positive ones.
Raise Your Rates
When was your last rate increase? Are your prices competitive with the current market of coaches of your caliber? Can your ideal client still afford your new rates? Be confident that your expertise is worth that new rate and break the new carefully to your current clientele so they don’t jump ship.
Repackage Your Offerings
Don’t reinvent the wheel. Simply take your older content – books, programs, blog posts, etc. – and create new bundles or create an entirely new product. The information or products should obviously be related in topic to appeal to most people and be sure to price it accordingly.
Create a New Offering for Old Clients
People buy from those they know, like, and trust, so open up that old client list and create an exclusive offer just for them. Make the offer sexy, exclusive, and time-sensitive to get quick action results.
Here are 7 Savvy Tips to Sell Your Services:
Put Yourself in the Selling Mindset
Keep the process simple and start with qualifying. Qualifying is one of the first steps to consulting success and will save you hassle and headache—especially when dealing with new clients.
Figure Out Your Potential Client’s Needs
Qualifying is determining a conditional understanding of the potential client and their needs to increase the probability of closing the sale. Qualifying is about figuring out what your ideal client needs, how your business can meet those needs, and how likely it is that the client will buy your product or services.
Get to Know the Decision Maker
It seems obvious, but it’s always best to start off the sales process by speaking to the decision-maker first, ensuring that you’re not selling to someone who is not in the position to buy. By asking a series of qualifying questions, you’ll immediately know whether or not you can meet the client’s needs. If your services don’t align with what they’re looking for, move on to the next lead.
Conduct a Needs Assessment
The questions asked in the qualification process are often referred to as the “needs assessment.” A needs assessment begins with broad questions to determine the potential client’s understanding of their own needs. As the conversation grows and develops, it should naturally flow into a discussion of their specific needs.
Tailor Your Pitch
Once your potential client has answered these (or similar) questions, it will provide you with information to tailor your sales pitch. Ultimately, you’ll be able to win more deals and weed out projects that aren’t the right fit.
Be Honest and Transparent
Sharing your qualification process with your clients shows an honest and transparent business practice, and gives them confidence from the beginning.
Build Your Pipeline
Today, you can use technology to expand your reach. Build a pipeline of projects and let your potential clients know that you are available and ready for business.